1. A New Tourism Breakthrough in Nha Trang

Over recent years, Nha Trang’s tourism has evolved to offer more unique and meaningful activities. Leading this transformation, Hoang Gia Pearl at Vega City introduces a first-of-its-kind tourism

model in Vietnam: an underwater pearl-hunting experience.

Unlike traditional diving tours, visitors here do not simply explore coral reefs — they participate directly in the journey of finding natural pearls beneath the sea.

It is a blend of adventure, education, culture, and hands-on interaction.

This model marks a groundbreaking milestone, making Nha Trang not only beautiful above the water, but magical beneath it.

2. Hoang Gia Pearl – Where Every Pearl Tells a Story

With nearly 20 years of expertise, Hoang Gia Pearl is a prestigious brand known for premium pearl farming, harvesting, and crafting. The brand’s refined craftsmanship has enriched Vietnam’s traditional jewelry-making industry, while preserving the soul of local maritime culture.

At Vega City, Hoang Gia Pearl has created an immersive ecosystem where visitors can:

• Dive into the ocean to observe oyster habitats
• Learn the entire pearl farming process
• Understand how oysters are selected, nurtured, and harvested
• Experience the beauty of pearls as natural ocean treasures

Visitors can also participate in workshops where technicians explain each step of pearl cultivation — a rare opportunity for travelers to connect deeply with Vietnam’s maritime heritage.

3. The World’s First Underwater Pearl Market

The highlight of the experience is the Underwater Pearl Market, an innovative concept developed exclusively by Hoang Gia Pearl.

Here, visitors dive to the seabed, choose their own oysters, and discover natural pearls hidden inside.

Afterwards, they take their found pearl to the onsite workshop where artisans assist them in turning it into personalized jewelry.

Every finished piece becomes more than an accessory — it is a memory sealed within the ocean, created by the visitor’s own hands.

This experience reflects Hoang Gia Pearl’s vision: tourism should be a meaningful journey, connecting people with nature, heritage, and stories beneath the waves.

4. Exploring Marine Life & Environmental Education

Every diving trip is not only an adventure, but also a chance to learn. Visitors get to observe the environmental conditions where oysters thrive, understand the ecological balance required for pearl farming, and appreciate the fragility of marine life.

Hoang Gia Pearl also hosts educational sessions on ocean conservation, making the experience suitable for both adults and children. It encourages young visitors to develop respect for marine ecosystems and nurtures awareness of environmental protection from an early age.

5. A Two-Decade Legacy of Ocean Heritage

Hoang Gia Pearl is more than a jewelry brand — it is a guardian of Vietnam’s maritime heritage.

With almost 20 years of sustainable pearl farming, the brand follows environmentally safe methods and maintains clean farming waters. Each harvested pearl represents meticulous research, care, and a harmonious blend of science and nature.

Their high-quality pearl products have elevated Vietnamese craftsmanship on the global stage, promoting local artistry internationally.

6. Innovation, Culture & Luxury Combined

At Vega City, Hoang Gia Pearl seamlessly blends technology, tourism, and culture.

Visitors can explore the showroom featuring elegant pearl collections, choose unique jewelry pieces, or create their own from the pearl they harvested.

The underwater pearl market — where you handpick your own pearl and craft a personalized piece — stands as a symbol of Vietnamese innovation and cultural pride.